Can I Apply Again for Urban Outfitters
Urban Outfitters store sales declined by an boilerplate of 9.5 per cent in 2014. Information technology was also one of the worst-performing stocks on the Due south&P 500. The main reason behind the brands poor performance was its aggressive marketing of products with low demand.
Nevertheless, Urban Outfitters has showed signs of improvement after it hired former VP of J. Crew Direct Trish Donnelly as president to lead its brand to recovery. It has been suggested that she has been able to leverage her retail expertise to resolve the brands shortcomings. Simply apart from fresh leadership and an increasing UK loftier street presence, Urban Outfitters efforts to drag its shopping experience has had a positive bear upon.
Of course, this ways that Urban Outfitters has joined the hoard of retailers trying to primary the multichannel customer journey. Merely it hasn't stopped there. Every bit the retailer starts to spruce upwards its site, its hiring process has gone digital every bit well.
Maren Korellis, head of field recruitment for Urban Outfitters, suggested the evolution of technology has enabled her team to connect with candidates in non-traditional ways.
Our candidates are our customers across all brands," she said. We want to do more than just sell them something. We pride ourselves on inspiring people. Urban has always wanted to inspire associates and candidates to button the limits."
Co-ordinate to Korellis, a few years ago the company moved away from paper applications and transitioned their retail candidates to utilise online through an applicant tracking system.
"While this added some efficiency, nosotros realised that we didnt have the solution to identify our best candidates or empathise who they really were," Korellis explained.
Because the employees would accept to interact with customers, Korellis wanted to see their emotions and personalities. A contour or a resume can testify experience "but doesnt tell testify how a person will respond to a client" or present themselves on a sales floor, she said. Those intangible qualities were cited as being critical to their operations.
"Prior to digital interviewing, our retail stores used grouping interviews for hiring sales associates," she said. "Nosotros would have vi to 8 candidates come in at in one case for a group interview. The retail managers didnt feel this was an effective style to evaluate who would be the best fit for our civilization. We realised this was only a quick snapshot of some candidates only, like an application, didnt give us enough insight into their persona."
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Urban Outfitters talent team has been intrigued past the concept of digital interviewing as an option and then every bit to modernise and personalise the recruiting feel.
The ability to use on demand interviews to gain insight into the candidates was extremely compelling," she said. "We knew to a higher place all other recruiting technologies that digital recruiting would be a game-changer for our direction teams to find and staff their stores with the best talent in the industry."
They now survey all of their candidates, nigh of which claimed they loved the flexibility and convenience to interview anywhere, someday and even from their mobile device.
"In just six months, we had about xvi,000 digital interviews completed and 30 per cent of them were taken on a mobile device," Korellis said. "Offering a mobile experience is and so of import to us, because we are meeting these candidates where they prefer to interact every twenty-four hour period.
Through this method, 90 per cent candidates have been able complete their interview outside of business organization hours.
"Moving to digital interviewing has transformed our hiring process into a true reflection of the Urban Outfitters culture," she concluded.
By Shan Schutte
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Source: https://realbusiness.co.uk/urban-outfitters-digital-hiring-process-is-a-true-reflection-of-the-brand-culture
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